Retailers

We manage numerous retail channels, ensuring brands are maximised through segmentation and execution. Delivering outstanding customer service has always been a core facet of our business. The Customer Support team work alongside the sales channels to facilitate order management, retailer and consumer queries and stock fulfilment. The in-house team speaks five languages; English, French, German, Spanish and Italian, helping us to service customers across Europe, not just in the UK.

Independent Bike & OUTDOOR

The largest sector of retailers, covering over 2,000 IBDs around the UK. Serviced by a field and internal sales team, and a B2B ordering portal to enhance range depth. This channel is split across the Bike Division, Parts and Accessories & Outdoor teams. 

ECOMMERCE

With an increasing number of brands looking to connect directly with the consumer, we provide a full go-to-market strategy for such brands, combining our thorough understanding of not just the retail network but of the consumers too. 

Powersports

Aligned perfectly with our cycling heritage, we service Independent Powersport retailers across Parts an Accessories and e-bikes.

Snow, Watersports & RUN

With an Independent and National reach, we deliver scalable brand solutions and ensure we maximise peak seasonal trading periods. 

National

Working closely with the many retail chains both within cycling and the wider lifestyle industry. We work to connect brands to the right consumers through retailer knowledge and data analysis to ensure the best portfolio fit. 

Outdoor

Working with large retailers nationwide in the outdoor lifestyle sector across multiple product categories. Our activity covers in-store activations as well as ensuring that the brand is executed well online. 

MASS Lifestyle

A growing division within the ZyroFisher team whose approach to market is about putting the right products in the right place where consumers are active. This channel includes leading high street retail chains as well as online only retailers.

Online

The increasing trend towards online shopping means that this channel is an important part of connecting with consumers directly where they’re actively engaged. We strive to deliver best in class content execution to increase conversion across dedicated sport retailers and wider marketplace platforms. Where required, we service retailers or their consumers throughout all of Europe with full translation and fulfillment solutions.