A year in ascent for Selle Italia, which confirms its transversal presence in all the disciplines of cycling, becoming sponsor of the Red Hook Crit.
The noble fixed-gear criterium, now in its ninth edition, started in Brooklyn on 28 April and will arrive in Milan on 6th October. The setting for the breathtaking race will be the circuit of Bovisa, north of Milan's capital. Just over a kilometer of track, which from 20.30 to 22.30, will see a competition among the most daring athletes and fixed bike lovers of the world.
On the track there will also be the company from Asolo, long included in the environment of fixed-gear bikes. In 2015, Selle Italia was a sponsor of Team Bahumer and its athlete Ivan Ravaioli, who that year came first in the most prestigious criterium in the world.
Sponsor of the event, but not only. Once again, Selle Italia is trusted by most promising talents: the Americans of Team Mash SF, the Italians of T RED Factory, the French of Team Look Criterium and the Dutch of Team WIT will race with saddles of the Venetian brand, a guarantee of performance and design.
For all lovers of the fixed world, Selle Italia has also planned a new and unmissable challenge #selleitaliawarriors. By registering on the website and participating in the initiative, it will be possible to be selected as Social Media Manager of the brand on the day of the race. The mechanism is that of all the warriors challenges: users, sharing on Instagram and Facebook the photos that best represent their "alleycat" side, with the hashtag #redhookcrit #selleitaliawarriors, will be able to win the opportunity to participate in the event with the marketing team of Selle Italia, also accessing, together with the athletes, all the unmissable appointments related to the race. The rules for participating in the initiative can be found at the following link: https://www.selleitalia.com/en/warriors/how-to-take-part/
The company owned by the Bigolin family promises an autumn full of news: part of the world of road bikes with the sponsorship of Milano Ride, which hosts the now highly anticipated Deejay 100, to continue with the "fixie" theme of the Red Hook Crit and concludes with athletes and off-road lovers at Roc d'Azur. A month full of events, which confirms the leadership and presence of Selle Italia in the most important events of world cycling.